Leisure
In 2008, Chris Anderson, editor-in-chief of Wired, declared that “free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero.” Although Anderson cites artists of various styles, in no genre is “free” more prevalent than hip-hop. Mixtapes, which don’t directly generate any money for rappers, have become just as important to hip-hop stars as studio releases—if not more so.
By
Akshay Bhatia
March 3, 2011