Leisure
In Adams Morgan, the cost of fame is steep, but it comes with delicious perks. For $1,000, anyone can become a “Pop Star” at Pleasant Pops—an honor which involves naming your own flavor and getting a free popsicle every time you walk through the door of the store, which opens this July. The Pleasant Pops D.C. food truck started out as a single pushcart at farmers’ markets in 2010, but with two years of experience and the help of a Kickstarter campaign, Pleasant Pops co-owners Brian Sykora and Roger Horowitz are rolling their business into a full-fledged store.
By
Heather Regen
April 18, 2012