Articles tagged: NIL

Halftime Sports

In a new age of player empowerment in college basketball, is unionization on the horizon?

Every year thousands of young athletes don uniforms bearing the name of their university in pursuit of higher education or, for the select few, a professional sports career. The hours... Read more

By and February 16, 2024

Halftime Sports

Play ball! How sports began to dominate the video game industry

College Football (2024), the next addition to the Electronic Arts (EA) NCAA football franchise and its first since 2013, will release this summer after a long hiatus due to concerns... Read more

By and January 21, 2024

Halftime

How the NCAA is attempting to rein in the chaos of the transfer portal

“Let’s not make a mistake: We have free agency in college football.”  Lane Kiffin, the head football coach at Ole Miss, famously uttered those words to describe the massive shift... Read more

By April 29, 2023

Basketball Issue 2022

NIL helps athletes sell: How the branding rule change is shaping collegiate sports

In 2021, Kool-Aid signed Alabama student athlete Ga’Quincy “Kool-Aid” McKinstry to promote their brand on the football field. It’s normal for athletes to market their public image, but until recently,... Read more

By November 6, 2022

Halftime

College athletes scored a big win in court. The NCAA wasn’t ready

For at least the past 70 years of college athletics, it has been a foundational principle that the athletes are neither paid nor able to profit off their brand.  Now,... Read more

By October 8, 2021