Every year thousands of young athletes don uniforms bearing the name of their university in pursuit of higher education or, for the select few, a professional sports career. The hours... Read more
College Football (2024), the next addition to the Electronic Arts (EA) NCAA football franchise and its first since 2013, will release this summer after a long hiatus due to concerns... Read more
“Let’s not make a mistake: We have free agency in college football.” Lane Kiffin, the head football coach at Ole Miss, famously uttered those words to describe the massive shift... Read more
In 2021, Kool-Aid signed Alabama student athlete Ga’Quincy “Kool-Aid” McKinstry to promote their brand on the football field. It’s normal for athletes to market their public image, but until recently,... Read more
For at least the past 70 years of college athletics, it has been a foundational principle that the athletes are neither paid nor able to profit off their brand. Now,... Read more
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