Articles tagged: NIL

Halftime Sports

How the NCAA is attempting to rein in the chaos of the transfer portal

“Let’s not make a mistake: We have free agency in college football.”  Lane Kiffin, the head football coach at Ole Miss, famously uttered those words to describe the massive shift... Read more

Halftime Sports

NIL helps athletes sell: How the branding rule change is shaping collegiate sports

In 2021, Kool-Aid signed Alabama student athlete Ga’Quincy “Kool-Aid” McKinstry to promote their brand on the football field. It’s normal for athletes to market their public image, but until recently,... Read more

Halftime Sports

College athletes scored a big win in court. The NCAA wasn’t ready

For at least the past 70 years of college athletics, it has been a foundational principle that the athletes are neither paid nor able to profit off their brand.  Now,... Read more