“Let’s not make a mistake: We have free agency in college football.” Lane Kiffin, the head football coach at Ole Miss, famously uttered those words to describe the massive shift... Read more
By Henry Skarecky April 29, 2023
In 2021, Kool-Aid signed Alabama student athlete Ga’Quincy “Kool-Aid” McKinstry to promote their brand on the football field. It’s normal for athletes to market their public image, but until recently,... Read more
By Bradshaw Cate November 6, 2022
For at least the past 70 years of college athletics, it has been a foundational principle that the athletes are neither paid nor able to profit off their brand. Now,... Read more
By Jakob Levin October 8, 2021