For a band on their 17th album in the last 20 years, one would expect The Church to spark some recognition in the cluttered minds of indie rock aficionados. Despite their consistently solid output, however, these Australian veterans have escaped widespread notice even in the world of underground rock.
While their New Wave-tinged psychedelic space rock may no longer sound cutting-edge, The Church is nevertheless an unsung hero of the South Pacific. Forget Yourself signals that, as psychedelic rock is entering yet another revival, this group may finally get the attention they have deserved for years.
Put succinctly, The Church sounds like the ‘80s. Their sound hearkens back to many of the Pink Floyd-obsessed British bands of the era who achieved far more recognition than The Church ever has. The instrumentation of Forget Yourself invokes the shimmering psych-pop of Echo and the Bunnymen, the dreamy space rock of Spacemen 3, and the fuzzed-out drones of The Jesus and Mary Chain, with vocals reminiscent of Bono’s signature croon layered on top of it all. All of these bands have perhaps gained more attention over the years for their profound influence on various indie rock trends than for their actual music, which is certainly a factor in the Church’s relegation to obscurity.
While fellow Aussies INXS and Men at Work were pushing their synth-poppy New Wave pap onto legions of adoring American teens, great rock acts from Australia and New Zealand such as Radio Birdman and the Clean have historically been doomed to cult followings in the States (with the notable exception, of course, of AC/DC). With shoegazer and psychedelic revivalist groups like Black Rebel Motorcycle Club, the Stratford 4, and Oneida beginning to gain attention in the music world, however, the time may finally be ripe for the Church to make good on its legacy, and Forget Yourself reasserts this band’s importance as loudly as ever.