Leisure
Reviews and think pieces on music, movies, art, and theater.
Forte: The power of music blogs
Turns out the internet isn’t killing the music industry after all. According to a recent study by NYU’s Vasant Dhar and Elaine Chang, the level of blog activity preceding an album’s release strongly correlates with its subsequent sales. Dhar and Chang tracked online buzz for 108 albums during an eight-week period (four weeks before and after release dates), using Amazon.com CD sales as their fiscal reference point. Interestingly, blogging beat out other relevant sources of “chatter”—consumer reviews, online and mainstream media reviews, and (amusingly enough) the bands’ friend count on MySpace—in its predictive power for commercial success.